Pathguide Systems
Small Business Technology Services

Tech
services,
done
honestly.

Funny guy. Reliable as hell. Your website's best friend.

Custom websites, managed hosting, digital marketing, and streaming consulting — built for small businesses who want straight answers, real talk, and someone who actually picks up the phone.

Book your free discovery call →

No pitch. No commitment. Just a conversation about what you need.

Who I Am

The guy who stays
until it's done.

I'm Michael. I've spent 5+ years as the tech person behind small businesses — the one who gets the "our site is down" Saturday night text and actually shows up. I build websites, handle hosting, run digital marketing, and help people figure out streaming. Not a team. Not an agency. Me.

I'm also a gamer, a streaming nerd, and I'm probably going to make you laugh on our first call. That's just how I work. But when something breaks at 2am and you need it fixed before you open in the morning — I'm the one picking up the phone.

No invoice for the 3am part. That's just what you do for people you actually care about.

Website Design & Development

Custom websites built for small businesses.

Professional websites built on the platform that fits your needs, handed off ready to use. Mobile-responsive, SEO-ready, and yours from day one.

PackageWhat's included
Starter Site5 pages (Home, About, Services, Contact + 1 custom). Mobile-responsive. Basic SEO setup. Delivered on your preferred platform.
Business SiteUp to 10 pages. Custom layout, branded design, contact forms, Google Analytics, on-page SEO, and 30-day post-launch support.
Website RefreshRedesign of an existing site. Updated layout, improved mobile experience, refreshed content. No platform migration.
Website Hosting

Managed hosting — you never think about servers.

SSL certificates, backups, uptime monitoring, and a monthly status summary covering everything. Handled.

PackageWhat's included
Basic HostingSSL certificate, monthly backups, uptime monitoring. Best for simple brochure sites.
Business HostingFaster performance, daily backups, SSL, CDN integration, priority support.
Domain SetupDomain registration, DNS configuration, SSL setup, email routing.
Website Maintenance

Keep your site running without lifting a finger.

Plugin and theme updates, security checks, content edits, and performance reports — standalone or bundled with hosting. One invoice, zero hassle.

PackageWhat's included
Basic MaintenanceMonthly plugin and theme updates, security checks, uptime monitoring.
Full MaintenanceEverything in Basic plus up to 2 hours of content edits per month and a monthly performance report.
Hosting + Maintenance BundleBusiness hosting combined with Basic or Full Maintenance. One invoice, everything handled.

Content edits exceeding the monthly allocation are billed at $100/hr. Additional hours confirmed before work begins.

Digital Marketing

The fundamentals that actually move the needle.

Local visibility, consistent social presence, staying in front of your customers. No gimmicks — just what actually helps small businesses grow.

ServiceWhat's included
Google Business Profile SetupClaim or create listing, optimize description, add photos, set up Q&A, configure booking link if applicable.
Social Media SetupCreate or audit Facebook, Instagram, LinkedIn. Consistent branding, bio copy, linked to website.
SEO Starter PackageKeyword research, on-page SEO for all site pages, Google Search Console setup, sitemap submission.
Monthly Social Content8–12 posts per month across 1–2 platforms. Graphics, captions, and scheduling included. Ad spend not included.
Marketing AuditFull review of your website, social, and Google presence. Written report with specific, actionable recommendations.

Ad management (Google Ads, Meta Ads) available as a separate add-on. Client controls and owns all ad spend directly.

Streaming Consulting

Honest guidance for people who want to start streaming.

One-on-one guidance — no courses, no promises. Just straight advice from someone who has been through it, whether you're picking gear on a budget or refining a setup that's already running.

ServiceWhat's included
Single Consultation CallOne-on-one call to assess your goals, current setup, and budget. Leave with clear, honest recommendations — no upsell.
Gear & Budget PlanningWritten breakdown of what to buy at your budget level ($200 / $500 / $1,000+). Mic, camera, lighting, capture card — prioritized for your goals.
Platform & Setup SessionHelp choosing the right platform (Twitch, YouTube, Kick) and walking through OBS or Streamlabs setup, scenes, and stream key configuration.
Weekly Check-InOne 30-minute call per week. Review stream performance, answer questions, suggest improvements. Month-to-month, cancel anytime.
Monthly Check-InOne 60-minute call per month. Progress review, troubleshooting, next steps. Month-to-month, cancel anytime.
Channel Branding PackageLogo, banner, overlays, panels, and thumbnail template. Consistent look across your Twitch or YouTube profile.

Who this is for

  • First-time streamers overwhelmed by gear and platform choices
  • Hobbyists ready to take their setup more seriously
  • Content creators expanding into live streaming
  • Anyone who wants a knowledgeable second opinion before spending money
Client Spotlight

SWBro

SWBro came in with no gear, no setup, and a rough idea of wanting to stream games on Twitch. We started with a budget gear list tailored to what he could actually spend, walked through full OBS configuration, built out his channel branding from scratch, and did weekly check-ins to troubleshoot and track growth. Within 30 days he had a consistent streaming schedule and a look he was proud of. No wasted money. No courses. Just a plan that worked.

How to Work Together

Every project starts the same way.

Free call first

Every project starts with a free 20-minute call. We talk about what you need, what you have, and what makes sense. No pitch.

Written quote

Before work begins you get a written Statement of Work — exactly what's delivered, the timeline, and the total cost. No surprises.

Work begins

Everything moves at a pace that works for your schedule. You always know where things stand, and changes are confirmed before they happen.